Tourism Australia: Food and Wine Tours in Margaret River, Wine Regions

Launched at Sydney’s renowned Quay Restaurant, the campaign is a $10-million effort to promote the best of Australia’s culinary destinations. Tourism Australia worked with partners on the Restaurant Australia project, which was anchored along with the successful Wine Australia.
Restaurant Australia was a feat two years in the making, that began when both Tourism Australia and Wine Australia recognized a boom in the nation’s tourism (a record 6 million tourists visited Australia in 2012, increasing the export value of the country’s wine by 4 percent). Back in December 2012, , Wine Australia chief executive Andrew Cheesman revealed on the Sydney Morning Herald that a plan was being designed to highlight Aussie wine in a tourism campaign.


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